I AM

I AM 

The two most important words we say to our-self. For what we put after we become.

We believe that this body is sacred.

This body is a vessel, and so the I AM refers to the eternal you, the spirit that dwells within.

Born from the heart of yogis, I AM rudymaxaworld is a unique fashion offering that focuses on dressing one’s journey beyond the mat and out of the studio with beautiful, free movement, comfortable, colourful, vibrant and mindfully produced goddess lifestyle wear, for every occasion. We’re rooted in the belief that the practice of yoga is not something confined just to the studio, but a holistic life choice. Celebrating the convergence of East and West and inspired by far-off places, I AM rudymaxaworld dresses life’s beautiful and mystical journeys for the modern bohemian and gypsy hearted.

She is a seeker. A seeker of truth, a seeker of light, a seeker of connection, a seeker of sacredness, a seeker of extraordinary experiences, consumed by an untameable and insatiable wanderlust. A woman who rises to stand in her authentic self, unashamed and unapologetic, empowered to journey the earth, protecting it and inspiring others to do the same.

I AM rudymaxaworld is a conscious fashion brand that seeks to work in harmony with nature and all glorious living beings within it, harnessing the talents of incredible artisans along the way. It’s a brand that seeks to dress people’s journeys, voyages, experiences to create new beautiful stories. It is a brand that believes in doing things with purpose, by taking things slow and making clothes consciously and in small quantities, to cherish forever. We want to be a force for good. To elevate the wardrobes of empowered, free spirited, earth-loving women, by bringing beautiful, inspiring and unique creations to the community. To do all this whilst minimising our impact on the environment, discovering ingeniously crafted fibres from the earth, and giving a voice and platform for the incredible talents of our loved artisans whose voice is often lost. The planet and its people sit very much at the core of everything we believe in and do, and whilst we cannot claim to be perfect, we know that with your support we’ll get there.

London 2019 marked the beginning of our humble journey into a world that rapidly changed and is continuing to evolve. Several lockdowns later, one relocation, has brought I AM rudymaxaworld to the sunny shores of the Gold Coast, Australia. I AM rudymaxaworld is proud and humbled by the success of our relaunch at the iconic Village Markets over the past year and with that in mind we are excited to launch our first pop up shop at Pacific Fair from 26th December 2022. We are also thrilled to announce we will be launching our wholesale offering at Life Instyle in Sydney 2023, where we will be showcasing our gorgeous transeasonal collections for boutiques / stockists Australia wide. We're so excited to be able to share I AM rudymaxaworld with the wider community. We are proud of where we started, how we have grown and where we want to be. As we usher in the final months of 2022, we are reminded to breathe, slow down, and embrace change with kindness and compassion. Thank you to all our loyal customers, and a big hello to the goddesses who will join our tribe. We are excited to journey with you in this new chapter.